Seducing Google – can it be done?

In two recent posts (here and here) I talked about the re-design of my business website (see Studio Rogier Bos). I mentioned two reasons: 1. I wanted to better present my photographic services (see here), and 2. I wanted to integrate my business-self and my ministry-self more (see here).

But there is a third reason and it’s probably just as important as the first two: I need Google to find me. When people use the internet to find a photographer, I need Google to lead them straight to me.
Which is not exactly what Google has been doing… If you had gone to Google in December and typed in ‘photographer rotterdam,’ the two search-words I think are most important, you would have found me no sooner than page 12…

So my new site seeks to make everything as easy and attractive for Google as possible: no violation of Google-standards, correct and varied use of meta-tags, page and image-naming, text that matches the search-criteria, a clear sitemap, etc, etc. I have also worked hard at getting my site linked to from other sites: it was one reason why it was important to me to talk about my website on this blog: Google measures the relevance of a site by how many parties link to it. I even changed the title of the article to reflect the search words… I know: I just used this blog to up my Google ratings. It’s sick…
I also signed up for Google Analytics (which allows me to understand rather specifically how people come to my site, what they view, and to what extent it matched their interest) and Google Adwords (my first paid advertizing strategy.)

Not that it made much difference — at least so far. This morning I went to Google and entered ‘photographer’ and ‘Rotterdam’ – and never found myself in the search results.

But I am a patient man (well, not really, but you catch my drift). Back when I designed a new website for XRR we wanted the search words ‘church’ and ‘rotterdam’ to present us on the first page of search results. For six months we were no-where. Then, all of a sudden, we turned up on page 1, as number 1, 2 or 3. That’s when a lot of people started visiting XRR and the church started growing.

So… I’ll just sit here and wait. Of course I will pursue other business strategies also… But if you have a website somewhere and can include a link to www.rogierbos.com that would be great!

PS. 1: If you google for 'fotograaf' and 'Rotterdam' you will now find me on page 4. Not satisfactory yet, but better. If you google for 'evenement' (event), 'fotograaf' and 'Rotterdam') you will find me on page 1, number 1!

PS. 2: I am paying for this Adwords campaign, and Google says it is displaying them - but I never see them! Drop me a line if see one...

PS.3 I just found my ad and my Google link on page 5... Together... that's discouraging...

Comments

[relirel]

hi Ro,

if you know a bit about Google's search-strategy it's not very difficult to influence her. good job!
another tip: A-B-C linking is rated higher by Google than just A-B linking. It means, if i put a link on my blog to your blog linking to your business-site you get more points than if i link directly to your business-site. So that is what i am going to do (and i have a rating of 4/10, that adds a little more too). Good luck!

peTer

[relirel]

by the way, Ro,

Google can be very diffusing, since it remembers all your search-activities. so, after a while, when you search for fotographer Rotterdam Google will always rate your own site high. if you want to have a realistic impression of your ranking, try searching on another machine, like in an internetshop or so...

[David Hund]

I found you on page 3. However, this is ('unfortunately') no exact science yet.

There are a lot(!) of different factors to take into account. Still the old saying goes: "Content is king". That and 'reputation' (do not squander your Google 'juice' on backlinks from 'unreputable' websites!) Do not participate in linksharing schemes, etc..

Have you tried Google Tools for webmasters? You should check it out, heaps(!) of interesting info.
Sure beats 'googling yourself' everyday ;-p

Anyway, if ever you need some more info or advice you know where to find me :-) Best of luck!

[Kent portrait & event photographer]

Many think Google is a mystery, but it's not rocket science. Keywords need to be an accurate reflection of what you are offering on your site. There's alot of help out there, some good some bad, it's a learning curve.

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